If a business wants to be successful in marketing, it needs to create visually appealing advertisements. One trend that has increased over the last 20 years is wrapping vehicles with colourful and artistic advertisements.
Wrapping is where you cover the entire circumference of your vehicle with attractive designs, graphics, pictures and text fonts that display your brand, product or services.
Small businesses that operate delivery vehicles or other types of service vehicles certainly benefit from vehicle wraps. The more driving they do, the more powerful their advertising will be because they are putting their beautiful vehicle wrap on public display all day long.
If your logo or design on the wrap looks original and fascinating, people will remember your brand and associate the images they see with it.
Studies show that roughly 95 percent of those who see your vehicle wrap will remember your brand through its visual design. Then you will receive more word-of-mouth advertising and gain additional customers and leads.
In total, vehicle wraps can give your advertisement anywhere from 30,000 to 70,000 impressions per day. That is not a bad deal for a one-time investment.
Still unsure if a vehicle wrap is right for your business? Check out the following benefits in greater detail:
Text ads on plain white background colours will no longer grab people’s attention. They need to see great big visual designs that have multiple bright colours and look very attractive.
Large vehicles like vans and SUVs will provide the perfect platform for vehicle wraps to display these designs. Meanwhile, people will be attentive to your brand image and the advertisement associated with it.
Since vehicle wraps are going on your company’s vehicles, they will be on display wherever your employees are driving. For example, if you own a small delivery service with five delivery vans that have wraps on them, they will be on display all day long throughout your town or city.
If the vehicles travel beyond the boundaries of your city each day, your vehicle wraps could potentially be seen by anywhere from 10,000 to 100,000 people per month.
Television commercials and radio advertisements have been known to annoy people because they interrupt their program. Vehicle wraps will merely pass them on the road without forcing them to see it.
Of course, they will have trouble looking away because the wrap will be so visually appealing. But since it is not an aggressive ad, people will feel better as they’re looking at it.
You might assume that a billboard advertisement on the highway would be just as effective as a vehicle wrap. However, do you own the property that the billboard is on?
That form of advertising will incur weekly or monthly costs for your business because you’re using someone else’s property. With vehicle wraps, you are putting them on vehicles that you already own anyway. This means that your only expense will be for designing and placing the vehicle wraps themselves.
If you have chosen the right design for your vehicle wrap, it will be one that people will remember after they see it. Your brand’s logo should cleverly be blended into the design so that they blend together well.
That way, when people remember your vehicle wrap, they will actually be remembering your brand and logo. If you can incorporate a short website address into the design, then people will remember how to contact your business, too.